For local authorities and towns
Car-sharing is changing the city – and there’s proof to show it.
Omago is not just a transport service. It is an urban planning tool that frees up parking space, reduces CO₂ emissions and supports the vitality of the local area.
~500
Car in use in Finland
50,000+
Registered user
30+
Cities and municipalities
2017
Established – over 8 years’ experience
Social benefits
What does a car-sharing scheme do for a city?
Every Omago car replaces several private cars. This means fewer
parking spaces, lower emissions and more vibrant town centres.
🅿️
A parking space becoming available
According to studies, one car-sharing vehicle replaces 8–15 private cars. The parking space thus freed up can be converted into green spaces, a network of cycle paths or commercial premises.
🌱
Reduction in CO₂ emissions
Research shows that car-sharing leads to a reduction in car ownership – users drive less, choose public transport more often and combine journeys efficiently.
🏙️
A more vibrant city centre
The street space freed up by the removal of cars and the improved cityscape attract residents, tourists and businesses. The city becomes more walkable and cycle-friendly.
🏘️
The appeal of living there
Car-sharing boosts the appeal of a residential area – particularly in the eyes of young people and adults without cars. Housing associations and property developers use the service as a selling point.
♿
Equality in mobility
Car-sharing makes it possible for people to travel by car even if they cannot afford to own one – or if, for one reason or another, they are unable to do so.
📊
Data-driven transport policy
Omago produces anonymous, municipality-specific travel data that can be used in urban planning, transport strategies and MAL agreements.
Impact data
Figures from studies and the Omago dataset
The impacts of car-sharing have been extensively documented in Europe and North America. These are the key findings.
8–15×
A private car replaced by one car-sharing vehicle
Source: Transport for London, 2022
68 per cent
Of the Omago users who owned a car, some have given up their private car or postponed buying one
Source: Omago user survey 5/2026
−35%
CO₂ emissions per user compared with car owners
Source: Shaheen & Cohen, UC Berkeley 2021
3–10 ha
Parking spaces to be freed up when 100 private cars are replaced
Source: Trafikverket Sverige, 2023
A practical example
What happens when a car-sharing scheme is introduced in a housing association?
We systematically monitor user behaviour in housing estates where Omago has been implemented. Typical results within 24 months of implementation:
✓15–30 percent of users give up their car
✓2–6 parking spaces will be made available for other uses
✓The housing association’s appeal is enhanced in marketing
✓A measurable reduction in the carbon footprint
For local authorities and towns
How can a local authority promote car-sharing?
Local authorities have a number of practical ways of supporting car-sharing as part of their transport and climate strategies.
🅿️ Making parking regulations more flexible
In new residential developments, parking requirements may be reduced if there is a shared-use car on the site. This saves on construction costs and frees up space.
📋 MAL agreements and mobility plans
Car-sharing can be incorporated into MAL agreements and the travel plans of large workplaces as a concrete measure for achieving emissions targets.
🏗️ Town planning and conditions for the transfer of a plot of land
A local authority may, in its land transfer conditions, stipulate that a car-sharing service is required at certain locations – particularly within public transport zones.
💰 The council’s own fleet of vehicles
The local authority’s fleet of official vehicles can be replaced or supplemented under the Omago agreement. The savings on fleet maintenance can be significant.
🌱 Climate reporting
Omago produces municipality-specific CO₂ data that can be used directly to fulfil the climate reporting obligations of Hinku municipalities and others.
🤝 Collaboration under a service agreement
A local authority can support car-sharing, for example, by guaranteeing a minimum volume in new areas – this ensures that the service can be launched even in areas with low demand.
For property developers
Car-sharing as part of new-build developments
Car-sharing is a competitive advantage in new residential developments – and, increasingly, a condition of planning permission.
📐 Reducing the number of parking spaces
The Omago agreement provides a basis for applying for a reduction in parking standards in town planning. One Omago space at ground level can replace 4–8 standard car parking spaces.
🏷️ Selling point
“No need for your own car – there’s an Omago shared car in the courtyard” is a tangible, quantifiable benefit in property marketing. Buyers under the age of 40, in particular, value services that make it possible to live without a car.
📦 Turnkey package
Omago delivers the car, handles the contract with the housing association and takes care of all operational matters – the developer is only responsible for signing the contract.
Get in touch
Ask for a presentation on the Omago concept for your local authority
We offer local authorities and towns a free presentation on Omago and how it could be suited to your area. Tell us about the specific characteristics and objectives of your area – and let’s draw up a plan together.